Vision & Strategic Framing. From day-long deep dives to multi-month explorations with stakeholders, we customize processes matched to your organization’s unique needs. You get concise roadmaps that draw a clear through line from “Why we Exist” > "Where to Play” > “How to Win” > “What to Do.”

Identity & Positioning. Working in parallel with excellent graphic designers, we lead processes to explore the overlap of What’s True, What’s Relevant, and What’s Unique to define the essence of your brand. You get a narrative that draws on your heritage and points to your horizon. As Dolly Parton so concisely puts it: “Find out who you are. Then do it on purpose.”

Design Strategy. Discover and articulate the impact your product, architectural, or visual design needs to create. Use research, ideation, and prototyping to engage stakeholders and build ownership. Balance between what’s desirable, what’s feasible, and what’s possible. You get a growing evidence base and narrative that allow your team to act with conviction.

Communication Strategy. Orient your communication to the actions and emotions you need to create. And align your tactics to the things people are ready, willing and able to do. Sequence your communication over time so that perceptions can be shifted by proof. You get clear “stair steps” to guide this progression.